Closing the Book

When I started Read & Trust over two years ago, I envisioned a community where great writers could be gathered together, share readers and conversations, and push the greater dialog foreword. A few months after launching the group (two years ago this month, to be precise) we began to publish a weekly email newsletter. And we charged for it. The goal wasn’t to make money like a business tries to do. No, I just wanted to generate some revenue to share with the writers in the group. I felt — and still feel, to be honest — that good writers deserve to be paid for their craft.

While we have always been a small group, and the readership of those email newsletters was usually pretty small, I still managed to push almost as much cash into the hands of fantastic writers as the large Readability effort did over the course of its run.

I would like to think that the Read & Trust Magazine helped create a new breed of publication. At the very least, it helped propel the growth of a platform that has the potential to transform publishing. Writers can get paid for their words, and the delivery vehicle can be adjusted and tweaked to fit the business model and readers.

Like all side projects, though, this magazine takes a lot of time. My time and the writers’ time. And because this magazine is not my full-time job (that job is thriving and expanding weekly, leaving me with less and less free time), I have to manage my priorities very carefully.

To that end, the April edition of the Read & Trust Magazine is the last issue we publish for the foreseeable future[1]. The group itself is still alive and thriving, and we have lots of great ideas in the works for the coming year. Right now, though, my energy is required elsewhere, so for the moment all regular publications will be put on hold.

Now, for those of you who still love the idea of a regular publication delivered to you, full of original content from great writers, then you might want to check out the new project from my friends Michael Schechter and Mike Vardy called Workflowing. It’s a weekly email newsletter inspired by the format of the old Read & Trust Newsletter, and will be free to anyone who wants it. Check it out…I know I will be.

And it goes without saying that none of this would be possible without all of you, reading and following and tossing in your support on a regular basis. It’s been a pleasure creating content for you over the last couple of years, and I look forward to finding new and exciting ways to connect you with the writers you love to read.

  1. If you subscribe monthly, your subscription will be turned off toward the end of the week.  ↩

Goodbye & Hello

First, we want to thank you for your dedicated patronage over the last year and a half. Without your support, there would be a lot less amazing content out there. So again, thank you!

Second, something huge is about to happen. In order for that to happen, though, the weekly Read & Trust Newsletter has to end. In fact, last week’s issue, an amazing piece by Chris Bowler, was the last edition in that format.

But don’t worry. The idea behind these newsletters will carry on in a new format, and that’s the exciting news I want to share with you today…

The Read & Trust Magazine

Over the last few months, it has become clear that this amazing content deserves more than the limitations of an email newsletter. Larger text, gorgeous layout, and a much more friendly payment system. We can do better.

Enter the Read & Trust Magazine. Rather than the weekly emails that you’ve been used to, the Read & Trust Magazine will now be a monthly collection of articles from five contributing members. The text is still the star, but the content will be delivered in a way that is better for everyone.

Some of the features:  

For those non-US readers who have missed out on the great content we have published over the last 18 months, we will be slowly collecting past monthly topics into From the Archive editions that will be available for purchase as well.

Oh, and if you grab your copy of the premier issue or a monthly subscription today, you’ll be entered to win one of two R&T-created bundles, worth over $100 each!

We love this new version of Read & Trust content, and we know you will too.


Meet Matt Alexander

Today Read & Trust is excited to welcome Matt Alexander to the group.

Not only is Matt an amazing writer (which his work running his own site and as contributing to The Loop can attest to), but he’s a standup guy, brilliant thinker and all around polymath of Renaissance proportions.

He also co-hosts Bionic, a podcast on the 70 Decibels network that discusses Android.

Matt is super-accessible, and nicer than your mom. Be sure to say hi to him on twitter and see what he’s all about!

Thoughts on Paying Writers

I believe that great writers should be paid for their work. Writing takes a rare combination of skill (which can be learned) and talent (which cannot), and when those qualities are present, the words that are crafted can humble, excite, encourage and challenge us.

When I think of writers who are paid for their craft, I primarily think of those who publish books. A great writer can build a career around the regular publication of written works, supporting themselves and enriching the lives of their loyal readership. Neil Gaiman, Stephen King, and Cecelia Ahern and just a small handful of examples of writers who have carved out a living for themselves in a very fickle, often overly entitled world.

Those from my generation have watched writing online come of age in the last few years. When I first encountered the internet in college it was similar to the United States in the early 1800’s. There was a lot of room to grow, endless possibilities and undiscovered country, but it was also empty of many of the conveniences we take for granted today. Personal weblogs (or “blogs” as you kids have come to call them) only came later. But their arrival ushered in a new breed of writer.

Since then we have watched individual online writers ascend to the top of the mountain. People like John Gruber, Gina Trapani and Shawn Blanc have built careers with their writing, taking it from a hobby in their spare time to something that supports their families completely.

Some of us are jealous. We love the romantic notion of getting paid for our words. But the honest truth is that writing is damn difficult. You can clock in at the office without fail, but sometimes the ideas and paragraphs that become a book or a post simply don’t show up. Where carpenters and mail carriers can settle into routine and dependability, the writer’s Muse is much more difficult to pin down. That’s why writers deserve to be paid.

A little over a year ago a service came onto the scene that looked to affect that. Readability had a unique approach to paying writers: mere readers like us could agree to pay a monthly fee into a pool, and writers of online content could add little Readability buttons to their sites. The buttons allowed the reader to customize the view (making it more “readable”, thus the name) while also letting Readability know that you, the reader, had read that particular post on that particular site. At the end of the month your monthly fee was split up among the sites you read, proportional to the attention you gave each one.

The potential was huge. The reality, unfortunately, was disappointing. Readers were able to contribute money to any site they wanted, even if the author of that site had not registered as a publisher. What happened over time was the collection of a massive pot of cash, and a tiny list of payouts to the few writers who signed up.

In a recent post, the folks behind Readability have announced that they will stop taking reader fees. The system wasn’t working. After a year, a collection of people ranging from hobby bloggers to full-time online writers have managed to squeeze out a meager $17,000 from the Readability account. Out of $167,000 collected. In their own words, “it didn’t work”.

I have no desire to judge or ridicule this failure. I’m not even sure I want to call it a failure. For maybe the first time writers were able to take the temperature of a vast audience of readers and discern their opinion regarding value. Readers, it turns out, want to pay writers, and that is a good thing.

Which leads me to one final point. Read & Trust exists to bring together some of the best online writers around and make it easy for readers to experience and follow them, without wasting time through trial and error. These writers cover a wide range of topics, from politics to tech, and travel to…well…even writing itself. And they’re damn good at what they do.

Readability’s “writer payment system” might be gone, but you still have options when it comes to supporting your favorite online writers. Many of the Read & Trust members have membership programs. Stephen Hackett, for example, offers a membership of $2 per month. Chump change to most of us, but it adds up when you are trying to build a website into a career. Pick a handful of the writers and support them. Take the $5 each month that you were putting into Readability’s bank account and split it up between a couple of your favorite sites.

If you’d prefer to get something more tangible in return for your investment, consider buying our monthly Read & Trust Magazine. We have one, did you know that? Each month, five members of the network each contribute an exclusive article focused on a monthly topic. Things like music and work, heroes, the contents of their bookshelves or even predictions for the future of tech.

This is content the writers don’t publish on their personal sites, and we only charge $5 per issue for it. This money doesn’t go unclaimed, either. Each month’s income is split among that month’s writers. When you buy an issue of the Read & Trust Magazine, you are directly paying your favorite writers.

Like I said before, I believe that great writers should be paid for their work. There are still ways to do that. Find what works and support your favorite writers today.

A Warm Welcome

Today we are excited to announce the addition of two new members to the Red & Trust network, David Sparks and Federico Viticci. Both are amazing writers who constantly contribute to the Greater Conversation.

David might bill himself as simply a business attorney and geek, but he’s a productivity wiz with a penchant for Macs and tools that get the job done. His insights and commentary have always been important to many of us, as business owners and people in need of higher productivity. Be sure to follow him on twitter.

Most of our readers will recognize Federico from his day job as Editor in Chief of MacStories, where he and his team crank out some of the best Mac-centered reporting around. He has a knack for bringing a unique perspective to the common topics we all write about. You should follow him on twitter as well.

Greet them both, and be sure to follow their sites. These two writers are the epitome of excellence, and the rest of us at Read & Trust are proud to welcome them into the network.

How to Join the Read & Trust Network

“How does someone become a member of the Read & Trust network?” I get asked this question frequently. And frequently these questions come from people that want to join or who want to suggest someone else for membership. The answer is simple: you can’t join. You can only be invited.

How do you get invited? By earning the trust and regular readership of a large number of the current members. If you want those current members to read your site, then write amazing stuff. Contact one or two of them to mention a new post. Then write more great stuff. Rinse and repeat. If enough of the members begin to read your site on a regular basis, and even recommend some of your work to their readers, then you’re moving in the right direction.

Read & Trust isn’t meant to be a fitness club that anyone able to pay the membership fee can join. It’s not the Chamber of Commerce. It is more like that person in your life who you always say, “she’s just like family”. Those people become part of your family over time as trust and friendship grow into something deeper. You can’t force it. It happens.

The entire premise of Read & Trust is to be a collection of writers who all read each other regularly. They trust the other members of the group to provide them with quality content. And they can even recommend posts from the other members to their own audience from time to time. That kind of relationship takes time. You can’t just join the group as a stranger and expect them to recommend your writing right away. Trust takes time.

Most people have a favorite writer, so for many of them, learning about who their favorite writer loves to read can open a door to new content of similar caliber. Content that connects with us faster. Content that somehow feels familiar right from the start.

Will there will be haters? Sure, there always will be. And believe me, that part guts me, because I’m inherently a people-pleaser. But we have to say no more often than yes. The goal isn’t to be elitist. There’s no limit regarding how big the group can get, but there’s also no requirement to grow at all. We have no gender requirements, no race or age or topical limitations. The only key is trust.

So go. Write great stuff over and over again. Connect. Network. Grow. You’ll be amazed by what happens when you do.